Personally, I have eaten a mountain of these burgers. Not so healthy you say? I'm not eating them to improve my health--I'm just in the cross hairs for the double cheeseburger demographic--poor & hungry! $5 gets you 3 double cheeseburgers & a large drink. Easily 2x the food of most fast food combos for about a buck less. you do the math.
As recently as April 2006, the New York Times was crowing about how the Dollar Menu helped steer McDonald's out of a long slide downward, especially after the release of this hack's pseudo-documentary 'Supersize Me'.
"The enormous success of the Dollar Menu, where all items cost $1, has helped stimulate 36 consecutive months of sales growth at stores open at least a year. In three years, revenue has increased by 33 percent and its shares have rocketed 170 percent, a remarkable turnaround for a company that only four years ago seemed to be going nowhere."
So... now the Golden Arches are trying to find cost cutting methods. Like only using one slice of cheese or replacing it with double hamburgers (no cheese).
Would you rather pay $1 for a Double burger with cheese or wd you cough up another 29¢ ? Some McDonalds dont even participate in teh Dollar Menu, and some regional restaurants are already making the burgers $1.09, $1.19 or $1.29...
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